New: Fixed Bid Applications. See the packages

EffortlessAPI

How We
Do

Simply effortlessly.
EffortlessAPI empowers CTOs and tech leaders to build scalable, customized systems faster than ever — without vendor lock-ins or compromises. Transform declarative rules into adaptable, production-ready code in days, not months.

The single source of truth spectrum

And the solution is to stop locking up all of your most important decisions in... documents. Start using a Single Source of Truth to manage your data. By defining the rules of your business in a single place, you can ensure that everyone is on the same page. And our No-Code to Code approach means that you can start with a spreadsheet and end with an API.

Step 1.
Rulebook

Every project starts with a Rulebook. This is a _BRCC Compliant Environment _like Airtable or BaseRow.

  • Start with familiar, user-friendly tools like Airtable or Baserow.
  • Capture all business rules as declarative, syntax-free models.
  • Enable cross-functional collaboration between analysts and developers.
  • Provide a single source of truth, reducing complexity and drift.
  • Lay the foundation for seamless transitions to higher technical environments.
Step 2.
Portable SDK

With even the most basic Rulebook, our suite of `No-Code to Code` tools provide portable, bespoke SDKs that will replicate the declarative rules from your Rulebook.

  • Generate SDKs tailored to specific languages and frameworks.
  • Retain fidelity to the Rulebook across transformations.
  • Support offline use cases with easily distributable libraries.
  • Integrate seamlessly into existing development workflows.
  • Accelerate time-to-market with pre-built rule-based SDKs.
Step 3.
Enterprise

When you're ready to bake that logic directly into the foundation layer of your enterprise environment, SQL on Air for SQL Server can inject your rulebook into SQL Server, MySQL or Postres.

  • Inject Rulebook-defined logic directly into SQL or enterprise databases.
  • Scale effortlessly with support for high-performance systems.
  • Maintain a single source of truth, even in distributed environments.
  • Reduce the time and cost of integrating business rules into complex infrastructures.
  • Enhance collaboration with a shared semantic foundation across teams.

Effortless Onboarding

Here are the simple steps to get from an idea in your head, to a fully fleshed out request for proposal, RPF, that you can shop around.

2xThe time
1/2The cost
Step 1

Build your 1st Rulebook: WHAT you want

Our Effortless Rulebook Advisor can help you build your first rulebook for your project.

It will work with you to understand the project you are working on, and then provide detailed instructions for how to use the prompt it writes to generate a rulebook for your project.

Once it has created that, you can use the rulebook to help you manage your project, and you can use the rulebook to validate that WHAT airtable does, is WHAT you want it to do.

Step 2

Create a Request for Proposal.

Once you have even the most basic rulebook in place, setup an appointment with our team of experts to help you write a detailed Request for Proposal (RFP) for your project.

And we encourage you to shop that RFP around to other shops, to get a sense of what "the going rate" would be

Step 3

We Will Win the Bid!

Our term sheet is likely to be less than 1/2 the cost in terms of both calendar time and final cost.

There just isn't likely to be anyone else that is even close!

The Alice Apple Experiment

The Alice Apple Experiment is a demonstration of the power of having a model that mirrors the idea.
If there are multiple people trying to describe an orange, they will have varying degrees of success.

  • Speech is limited to the vocabulary, grammar and syntax of the speaker, and the listener must interpret the words based on their own understanding.
  • A picture's worth a thousand words.
  • Signing can communicate, some, with a wide audience.
  • A sculpture of the apple would be better yet.
  • Nothing is likely to exceed the value of just having an actual orange.

What is SSoT.me?

SSoT.me is the open source protocol and CLI that allows you to convert your No-Code model, state machines in this example, into any language or format you need. It's the bridge between your design and development teams.

# moves airtable BRCC environment to baserow, data + schema
$> ssotme airtable-to-baserow -p baseId=app123xyz321
// moves it back
$> ssotme baserow-to-airtable -p baseId=baserowAPPxyz321
# Python package with django based mirror of airtable rules
$> ssotme airtable-to-django-python-sdk -p baseId=app123xyz321
# Entity framework pacakage with baserow rules
$> ssotme baserow-to-entity-framework-sdk -p baseId=baserowAPPxyz321
// CSV and DBML files for airtable rules
$> ssotme airtable-to-csv-dbml-ruebook -p baseId=app123xyz321
# Create SQL Server from the CSV and DBML files
$> ssotme csv-dbml-to-sql-server-add-rulebook-sql -i my-schema.dxml
 -i my-lookups-rollups-calculated-fields.csv 
// MySQL SQL file with airtable rules
$> ssotme airtable-to-mysql-add-rulebook-sql -p baseId=app123xyz321
# Python package with django based mirror of airtable rules
$> ssotme airtable-to-golang-rest-api -p baseId=app123xyz321
// and so on...
$> ssotme etc, etc, etc...
LEARN MORE

The Business Rule Completeness Conjecture (BRCC)

The BRCC asserts that any set of business rules and conceptual models can be unambiguously defined using only five fundamental primitives. This declarative framework eliminates the reliance on syntax, enabling seamless transitions across languages, platforms, and systems. The conjecture separates the WHAT (conceptual meaning) from the HOW (implementation details), fostering scalability, reduced complexity, and semantic consistency.

The Five Core Primitives
Static Constants

Static Constants

Fixed values, such as country codes or product categories.

Lookup Relationships

Lookup Relationships

Connections to parent or grandparent entities (e.g., an order referencing a customer).

Aggregation Relationships

Aggregation Relationships

Summaries or roll-ups from child or grandchild entities (e.g.,summing all line items for an order).

Row-Level Calculated Fields

Row-Level Calculated Fields

Formula-like definitions within a row (e.g., Total = Price x Quantity).

ACID-Complian Single Source of Truth

ACID-Complian Single Source of Truth

A consistent, unambiguous, and centralized repository for all rules and relationships.

Key Implications
Reduced Drift

Reduced Drift

One conceptual model minimizes inconsistencies across languages or frameworks.

Future Proofing

Future Proofing

Adapt easily to new platforms or technologies through declarative transformations.

Seamless Collaboration

Seamless Collaboration

Synchronizes systems and teams through a unified, syntax-free foundation.

BRCC Compliance Matrix

This matrix demonstrates how platforms handle BRCC compliance, focusing on knowledge graphs and readonly fields.

BRCC CandidatesKnowledge-GraphReadonly Fields
SchemaStatic
Data		ACID
Compliant		LookupsAggregationsCalculated
Airtable✔✔✔✔✔✔
Baserow✔✔✔✔✔✔
DBML + XML + CSV
schema + data + calculated fields
✔✔X✔✔✔
JSD + JSON + YAML
schema + data + calculated fields
✔✔X✔✔✔
SQL Server✔✔✔XXX
MySQL✔✔✔XXX
Postgres✔✔✔XXX

Understanding BRCC compliance helps identify platforms capable of managing consistent, ACID-compliant knowledge graphs and readonly data fields effectively.

This matrix highlights the strengths and limitations of various platforms in handling schema consistency and calculated logic with minimal reliance on custom code.

Interviews With
Chatty & EJ

Chatty & EJ